Health professionals are constantly in the position to motivate clients to improve their health. There are full workshops on how to help people live healthier and happier lives. Frederick Herzberg developed one of the popular theories of needs-based motivation that managers in the business community use quite often.
In this article, I will explain how Herzberg came to develop his theory, explain how it is different from the other popular theories, and give practical examples of how the theory is put into play.
There are many parallels between Herzberg’s theory and the better-known Maslow’s Hierarchy of Needs theory of motivation. Both promote that a person’s basic needs must be met before the higher, more enriching needs can be addressed. Herzberg just uses different phraseology, really. The big difference between the two theories is Herzberg believes that you can have dissatisfaction and satisfaction at the same time. Motivation is a very challenging issue. I work to motivate clients on a daily basis, so this theory, in addressing the separation between the two, helps me to consider what may be missing in the basic needs of a client, which may be holding them back from accomplishing a goal they have set.
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